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Teddy Satrio Joins Wunderman Indonesia As Digital Strategist

Teddy joins Wunderman

Wunderman Indonesia has fortified its strategic team with the addition of digital strategist Teddy Satrio. Satrio’s primary focus will be on devising strategies for key clients such as Nokia, Microsoft and Ford. Based in the Jakarta office, Satrio reports to Agung Rahadian, head of planning at Wunderman Indonesia.
Satrio brings to Wunderman’s clients a wealth of experience in strategic and digital planning—he previously served as digital strategist at McCann Worldgroup and BUBU, working with clients such as Triumph Motorcycle, Nestle, Manchester United, Telkomsel, Intel, Maybelline and Unilever. Prior to that, Satrio was digital media promotion and online communication officer at Yayasan Masyarakat Mandiri Film Indonesia, creative director at JIA Marketing Services and head of communication at the Sacred Bridge Foundation.
“In our rapidly changing marketplace, Satrio’s knowledge of the digital space and the modern consumer will play an increasingly important role in helping us to understand, target and tap into the Indonesian market,” Agung said. “It’s not only important to have data at our fingertips, but we must also know what to do with it, to create the best solutions for clients.”
Social Listening vs Surveys: Satrio weighs in on data personalization in Indonesia
Sharing his insights on the region, Satrio said, “Indonesians love to share their daily activities. This is actually a much more reliable source of personal data than surveys and questionnaires.”
“With the implementation of single sign-on, brands can connect better to their customers just by listening,” Satrio continued. “Content marketing will enter a new territory where each piece of content can be personalized and customized to the interest of the consumer. A deeper connection between the brand and the customer will also benefit the brand in terms of SEO. Contextual contents will have a higher chance of being shared among the readers’ social networks.”

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Navya, Branding Baru Unit Bisnis Digital Fortune Indonesia

navya rebranding

Navya, branding baru unit bisnis Digital Fortune Indonesia baru saja diluncurkan di acara Goodbye Hello! pada Jum’at 3 Maret di Lobbyn, Kemang Jakarta Selatan. Perubahan ini sendiri sudah diprediksi beberapa hari sebelumnya setelah video dari Aris Boediharjo yang berisi ucapan terima kasih dan melepaskan DId. (Digital Identity).

Sejak didirikan tahun 2010 sebagai salah satu unit usaha Fortune Indonesia, DId berhasil dipercaya oleh brand-brand ternama seperti Tupperware, Dulux, Lenovo, OCBC NISP, Mini Cooper, Honda, Gatsby, UC Browser, Bank BRI, UNICEF, S.C Johnson & Son melalui layanan komunikasi berbasis digital.  Sepanjang perjalanannya, banyak karya yang telah ditorehkan DId termasuk Dulux Color Run 2014 yang sukses menyedot lebih dari 24.556.426 impresi di media sosial –melebihi impresi yang dituai sponsor lainnya.

“Upaya rebranding ini kami lakukan sebagai salah satu strategi untuk menangkap peluang besar pada industri digital advertising,” papar Irwan Wahyudianto, Digital Business Director, Navya. Pasar yang bertumbuh seiring peningkatan jumlah internet user di Indonesia yang mencapai 50% dibanding tahun lalu menjadi menjadi 132,7 juta adalah salah satu alasan yang tidak bisa diremehkan. 
logo navya
“Saat ini orang lebih banyak menghabiskan waktu dengan terhubung ke internet –baik melalui PC maupun mobile phone, dibandingkan menonton televisi,” Irwan menambahkan.

Diprediksi total belanja iklan internet mobile di Indonesia akan tumbuh menjadi 734 juta USD pada tahun 2017 dan 1.487 juta USD pada tahun 2018 –meningkat 124 kali dibanding total belanja iklan pada tahun 2013.

Saat kami tanya asal kata Navya, Irwan menambahkan bahwa namanya diambil dari bahasa sansekerta yang melambangkan Newness, Innovation, dan Novelty. “Tidak hanya sekedar perubahan nama, rebranding ini juga turut mengobarkan nilai-nilai baru dalam internal kami. Navya menganut spirit humble, playful, dan fun. Dengan spirit tersebut, kami siap memberikan solusi bisnis yang semakin inovatif untuk para klien,” pungkas Irwan.

Saat ini Navya tengah menangani kampanye digital beberapa brand ternama antara lain: Jiwasraya, Pertamina, Astra Otoparts, dan Pharos. Solusi bisnis yang ditawarkan Navya antara lain Digital Strategy, creative communication, technical development, social media maintenance, dan media placement. Kini ada sekitar 30 total jumlah karyawan dibawah pimpinan Irwan.

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Mirum Dipercaya Menangani Bisnis PC ASUS

nanda mirum asus

ASUS salah satu produsen PC terbesar dunia yang berbasis di Taiwan telah menunjuk Mirum untuk membuat toolkit global dalam rangka melaksanakan kampanye di semua platform, yang mencakup media digital dan tradisional.
“Kami sangat gembira untuk dipercaya oleh ASUS. Ini merupakan kesempatan yang menarik untuk bekerja dengan merek yang dinamis di pasar yang sangat kompetitif, “kata Nanda Ivens, CEO Asia Pasifik untuk Mirum.
Ivens berkolaborasi dengan digital kreatif, sosial, planning dan teknologi dari kantor Mirum di seluruh wilayah, serta senior regional planning dan creative leader dari J. Walter Thompson, untuk mengembangkan strategi dan ide kreatif yang memenangkan pitch. Mirum akan memimpin akun, didukung oleh gabungan Mirum-J. Walter Thompson.
Erik Hermanson gembiran dan berharap Mirum dapat membantu ASUS memenangkan persaingan di pangsa pasar PC. “Mirum menunjukkan pemikiran inovatif, baik dari segi strategi, platform dan wawasan, dan itu persis apa yang kita cari,” kata Erik Hermanson, ASUS Head of Marketing. “Nanda menempatkan lokomotif Mirum-J. Tim Walter Thompson bersama-sama untuk kita, dan kami berharap bisa bekerja dengan mereka untuk meningkatkan merek kami di pasar global. ”
ASUS sendiri menargetkan sebanyak 70 ribu dekstop PC dan 1,2 juta notebook akan terjual selama kurun waktu 2015 di Indonesia saja. Saat ini pangsa pasar PC sendiri menurun sampai 9,5% menurut data Gartner.
“Misi Mirum ini dari awal adalah untuk beroperasi sebagai salah satu lembaga yang paling terhubung di dunia,” tambah Dan Khabie, CEO Mirum global dan Amerika Utara. “Kemenangan ini memvalidasi dan memperkuat tidak hanya bagaimana kita bekerja sebagai jaringan tetapi juga bagaimana kita mulus dapat bermitra dengan J. Walter Thompson untuk memberikan strategi global dan solusi.”

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BBDO and Proximity Indonesia has appointed Randy Rinaldi as Executive Creative Director.

Randy Rinaldi

Randy Rinaldi  joins to strengthen the senior management team of BBDO and Proximity Indonesia, as well as being responsible for expanding the agency’s creative portfolio.

Randy Rinaldi was previously ECD for Grey Indonesia over the past four years. He has a stellar reputation not only in terms of awards won, but also the strong client relationships he has developed. With 18 years in the industry, Rinaldi is known as someone that pushes the boundaries and approaches everything with passion.
Rinaldi has honed his skills and experience working on local and global brands including Procter & Gamble, Nestle, HSBC, LG, Samsung, Telkomsel, BCA, Mayora, Mitsubishi Motors and Gudang Garam.
Rinaldi says, “There is a certain buzz in the air when you speak to someone from BBDO. The network breathes creativity. In Indonesia, everyone is ready to make great things happen. I’m excited to be part of the team.”
Intan Mokhnar, Managing Director, BBDO and Proximity Indonesia, commented, “Rinaldi shares my vision for what a great agency should be and has the ability to get us there. I’m excited to have him as a partner and to see him raise the bar for our Clients.”
image:  – Source: Press Release

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