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XM Gravity Ekspansi Management Team

XM Gravity

XM Gravity, Digital Agency dibawah WPP melakukan ekspansi besar-besaran dengan merekrut beberapa talenta digital. Dimas Novriandi, Daniel Hagmeijer, Daniel Van Leeuwen dan Deden Purnamahadi didaulat untuk mengisi posisi stategis dalam management XM Gravity. Berikut ini adalah press release dari WPP tentang ekpansi management XM Gravity.

[UPDATE: PRESS RELEASE]

XM Gravity, one of Indonesia’s largest digital agencies, has expanded its management team with a string of high-profile hires to prepare for the next phase of growth in 2014.

Dimas Novriandi, who has key agency and client side digital marketing experience, joins XM Gravity as General Manager. Novriandi has held management and strategic planning roles at a range of local and international companies, including Zalora Indonesia, Sampoerna, XL Axiata, and PRISM, an activation company in Thailand that’s part of the WPP group.

Novriandi, one of Indonesia’s best known social media personalities, will oversee and facilitate strategic management consulting in all of XM Gravity’s business units, as well as providing supervision over the company’s day-to-day corporate and project deliverables.

The Jakarta-based agency also welcomes three new key members in its business development, strategic, and analytics & media lineups.

Daniel Hagmeijer, who served as TNS Indonesia’s Technical Consultant & Research Manager, joins XM Gravity as Strategic Planner. In this role, Hagmeijer will work closely with the company’s planning steam to infuse wide range of consumers insights, sparking the right ideas and strategies to compose the best-in-class digital methods and optimization plans for the clients, ensuring all strategic decisions are well-crafted to meet every project’s particular goals.

During his time at TNS, Hagmeijer, who hails from the Netherlands, conducted in-depth innovation and product development research for various prominent clients with the likes of Coca-Cola, Samsung, Intel and P&G.

Daniel Van Leeuwen also joins XM Gravity’s Digital Media & Analytic unit, Purple, as Director of Analytics, Strategy and Media. Van Leeuwen joins the XM Gravity team in Jakarta from the UK, where he has held senior planner and managerial positions at Carat and Manning Gottlieb OMD in London. Van Leeuwen, who holds an International Business & Marketing degree from the University of San Francisco, began his career as Account Coordinator at Hub Strategy, a San Francisco-based branding agency.

Adding to the long list of the key hires is Indonesian digital senior expert Deden Purnamahadi, who joins the company as Business Director for XM Gravity One, the company’s digital marketing unit. The skills and experience Purnamahadi has gained at top technology & PR companies such as Edelman Digital and Fleishman-Hillard – for which he was appointed Vice President for Technology & Digital–will be applied to One’s strategic business maintenance and development, providing thorough support towards the unit’s existing and potential collaborative work with coveted brands throughout the region.

“Having the ‘Quadruple D’s’ on board certainly gives an exciting boost to our organization, and will add momentum to our continual quest for excellence”, XM Gravity COO Nanda Ivens says. “We are thrilled to welcome all four to the family.”

About XM Gravity
XM Gravity is an integrated digital marketing company with a real-time digital core.

Established back in 2008, we were known as Magnivate Group. Four years later, XM Asia Pacific, a JWT company, acquired stakes at Magnivate, and we changed our name into XM Gravity. Now, XM Gravity is the leading and most growing digital agency in Indonesia with various prominent clients & partners, which include Unilever, Samsung, Singapore Tourism Board, and Nestle.

Through our passion in business, creativity and technology, we make change that matters to our partner.

Using a fine balance of service across digital strategy & creative, user experience, technology, media & analytics and social media, we continue to deliver the best solutions to manage, integrate and measure digital investments.

Visit www.xmgravity.com for further details.

Contact
Nataya Ermanti
XM Gravity Corp. Communication Manager
+62 21 2567 5480 (Office)
+62 858 1137 0255 (Mobile)
nataya.ermanti@xmgravity.com

photo by: JWT

Agency

Navya, Branding Baru Unit Bisnis Digital Fortune Indonesia

navya rebranding

Navya, branding baru unit bisnis Digital Fortune Indonesia baru saja diluncurkan di acara Goodbye Hello! pada Jum’at 3 Maret di Lobbyn, Kemang Jakarta Selatan. Perubahan ini sendiri sudah diprediksi beberapa hari sebelumnya setelah video dari Aris Boediharjo yang berisi ucapan terima kasih dan melepaskan DId. (Digital Identity).

Sejak didirikan tahun 2010 sebagai salah satu unit usaha Fortune Indonesia, DId berhasil dipercaya oleh brand-brand ternama seperti Tupperware, Dulux, Lenovo, OCBC NISP, Mini Cooper, Honda, Gatsby, UC Browser, Bank BRI, UNICEF, S.C Johnson & Son melalui layanan komunikasi berbasis digital.  Sepanjang perjalanannya, banyak karya yang telah ditorehkan DId termasuk Dulux Color Run 2014 yang sukses menyedot lebih dari 24.556.426 impresi di media sosial –melebihi impresi yang dituai sponsor lainnya.

“Upaya rebranding ini kami lakukan sebagai salah satu strategi untuk menangkap peluang besar pada industri digital advertising,” papar Irwan Wahyudianto, Digital Business Director, Navya. Pasar yang bertumbuh seiring peningkatan jumlah internet user di Indonesia yang mencapai 50% dibanding tahun lalu menjadi menjadi 132,7 juta adalah salah satu alasan yang tidak bisa diremehkan. 
logo navya
“Saat ini orang lebih banyak menghabiskan waktu dengan terhubung ke internet –baik melalui PC maupun mobile phone, dibandingkan menonton televisi,” Irwan menambahkan.

Diprediksi total belanja iklan internet mobile di Indonesia akan tumbuh menjadi 734 juta USD pada tahun 2017 dan 1.487 juta USD pada tahun 2018 –meningkat 124 kali dibanding total belanja iklan pada tahun 2013.

Saat kami tanya asal kata Navya, Irwan menambahkan bahwa namanya diambil dari bahasa sansekerta yang melambangkan Newness, Innovation, dan Novelty. “Tidak hanya sekedar perubahan nama, rebranding ini juga turut mengobarkan nilai-nilai baru dalam internal kami. Navya menganut spirit humble, playful, dan fun. Dengan spirit tersebut, kami siap memberikan solusi bisnis yang semakin inovatif untuk para klien,” pungkas Irwan.

Saat ini Navya tengah menangani kampanye digital beberapa brand ternama antara lain: Jiwasraya, Pertamina, Astra Otoparts, dan Pharos. Solusi bisnis yang ditawarkan Navya antara lain Digital Strategy, creative communication, technical development, social media maintenance, dan media placement. Kini ada sekitar 30 total jumlah karyawan dibawah pimpinan Irwan.

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Mirum Dipercaya Menangani Bisnis PC ASUS

nanda mirum asus

ASUS salah satu produsen PC terbesar dunia yang berbasis di Taiwan telah menunjuk Mirum untuk membuat toolkit global dalam rangka melaksanakan kampanye di semua platform, yang mencakup media digital dan tradisional.
“Kami sangat gembira untuk dipercaya oleh ASUS. Ini merupakan kesempatan yang menarik untuk bekerja dengan merek yang dinamis di pasar yang sangat kompetitif, “kata Nanda Ivens, CEO Asia Pasifik untuk Mirum.
Ivens berkolaborasi dengan digital kreatif, sosial, planning dan teknologi dari kantor Mirum di seluruh wilayah, serta senior regional planning dan creative leader dari J. Walter Thompson, untuk mengembangkan strategi dan ide kreatif yang memenangkan pitch. Mirum akan memimpin akun, didukung oleh gabungan Mirum-J. Walter Thompson.
Erik Hermanson gembiran dan berharap Mirum dapat membantu ASUS memenangkan persaingan di pangsa pasar PC. “Mirum menunjukkan pemikiran inovatif, baik dari segi strategi, platform dan wawasan, dan itu persis apa yang kita cari,” kata Erik Hermanson, ASUS Head of Marketing. “Nanda menempatkan lokomotif Mirum-J. Tim Walter Thompson bersama-sama untuk kita, dan kami berharap bisa bekerja dengan mereka untuk meningkatkan merek kami di pasar global. ”
ASUS sendiri menargetkan sebanyak 70 ribu dekstop PC dan 1,2 juta notebook akan terjual selama kurun waktu 2015 di Indonesia saja. Saat ini pangsa pasar PC sendiri menurun sampai 9,5% menurut data Gartner.
“Misi Mirum ini dari awal adalah untuk beroperasi sebagai salah satu lembaga yang paling terhubung di dunia,” tambah Dan Khabie, CEO Mirum global dan Amerika Utara. “Kemenangan ini memvalidasi dan memperkuat tidak hanya bagaimana kita bekerja sebagai jaringan tetapi juga bagaimana kita mulus dapat bermitra dengan J. Walter Thompson untuk memberikan strategi global dan solusi.”

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Agency

BBDO and Proximity Indonesia has appointed Randy Rinaldi as Executive Creative Director.

Randy Rinaldi

Randy Rinaldi  joins to strengthen the senior management team of BBDO and Proximity Indonesia, as well as being responsible for expanding the agency’s creative portfolio.

Randy Rinaldi was previously ECD for Grey Indonesia over the past four years. He has a stellar reputation not only in terms of awards won, but also the strong client relationships he has developed. With 18 years in the industry, Rinaldi is known as someone that pushes the boundaries and approaches everything with passion.
Rinaldi has honed his skills and experience working on local and global brands including Procter & Gamble, Nestle, HSBC, LG, Samsung, Telkomsel, BCA, Mayora, Mitsubishi Motors and Gudang Garam.
Rinaldi says, “There is a certain buzz in the air when you speak to someone from BBDO. The network breathes creativity. In Indonesia, everyone is ready to make great things happen. I’m excited to be part of the team.”
Intan Mokhnar, Managing Director, BBDO and Proximity Indonesia, commented, “Rinaldi shares my vision for what a great agency should be and has the ability to get us there. I’m excited to have him as a partner and to see him raise the bar for our Clients.”
image: grey.com  – Source: Press Release

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