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XM Gravity Expands Digital Partnership With Unilever’s Prominent Household Brands

XM Gravity

JAKARTA, 25 March 2014–Unilever Indonesia has awarded digital marketing duties for Lifebuoy, Pepsodent, Ponds Men and Clear to XM Gravity, after competitive pitches on all four brands.
The four new accounts expand the rapidly growing portfolio of brands that XM Gravity currently handles for Unilever, which also includes Sunsilk, TREsemme, and Dove.
The agency is tasked with formulating strategies across all digital platforms, including website development, campaign management and leveraging social media to reach the brands’ intended target audience. Reflecting the contemporary media landscape, the agency will also develop and implement a new digital media strategy to deliver the brands’ objectives and create online brand-building initiatives.
“Our partnership with XM Gravity throughout the years has been evolving yet enriching. We have learned together along the journey in transforming and enabling Unilever brands into winning in digital arena.  The agency has a certain level of capabilities and experiences that suit our company’s main digital goals in establishing a robust digital presence, as well as a sustainable relationship with our audiences”, said Adeline-Ausy Setiawan, Unilever Indonesia Country Media Head. “We believe XM Gravity would be able to translate those capabilities and skills into best in class strategies for Pepsodent, Lifebuoy, Ponds Men and Clear’s digital aspects”.
Nanda Ivens, XM Gravity CEO said: “We are delighted that our partnership with Unilever is growing and going from strength to strength.   We’d like to express our deep appreciation to the Unilever team for bestowing their continual trust to XM Gravity by appointing us to handle other product categories”.
About XM Gravity
XM Gravity is an integrated digital marketing company with a real-time digital core.
Established back in 2008, we were known as Magnivate Group. Four years later, XM Asia Pacific, a JWT company, acquired stakes at Magnivate, and we changed our name into XM Gravity.  Now, XM Gravity is the leading and most growing digital agency in Indonesia with various prominent clients & partners, which include Unilever, Samsung, Singapore Tourism Board, and Nestle.
Through our passion in business, creativity and technology, we make change that matters to our partner.
Using a fine balance of service across digital strategy & creative, user experience, technology, media & analytics and social media, we continue to deliver the best solutions to manage, integrate and measure digital investments.
Visit www.xmgravity.com for further details.
 
***
Contact:
Nataya Ermanti
XM Gravity Corp. Communication Manager
+62 21 2567 5480 (Office)
+62 858 1137 0255 (Mobile)
nataya.ermanti@xmgravity.com

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