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Nokia Indonesia : Honestly

Nokia Honestly

Masyarakat Indonesia memang dikenal tidak begitu ekspresif dan suka menyembunyikan perasaannya. Insight inilah yang mendasari digital campaign Nokia terbaru mereka: Nokia Honestly. Selain tentunya sifat seperti kepo, narsis, malas bertanya, dan ini gue banget. Semua sifat tersebut sepertinya ingin dipuaskan oleh Nokia Lumia melalui aplikasi mereka.
Contohnya sifat kepo dan ingin update tentang keadaan sekeliling sudah diakomodasi oleh Live Tiles sehingga tidak ada lagi namanya ketinggalan berita.
Nokia Live Tiles
Untuk mendukung campaign ini Nokia merilis 5 video tentang kegiatan sehari-hari yang bisa dilakukan melalui perangkat tersebut dengan fasilitas Live Tile, Here Maps, Nokia Camera, Mix Radio dan Personalise.
Honestly : Keep Updated From Your Loved One – Live Tiles
http://www.youtube.com/watch?v=33romEnFPLk
Honestly : Now I Can Go Wherever I Want – HERE maps
http://www.youtube.com/watch?v=mlrQRHJzFzQ
Honestly : Bad Shot Is Not A Problem Anymore – Nokia Camera
http://www.youtube.com/watch?v=HEFiVw6YJ3w
Honestly : I Want To Hear Music That Understand Me – Mix Radio
http://www.youtube.com/watch?v=f9hrvJDe8PE
Honestly : I Love My Lumia – Personalize.
http://www.youtube.com/watch?v=4-AmqHwlxV0
 
Take out dari campaign ini adalah: Honestly, I bisa melakukan (isi dengan kegiatan kesukaan sehari-hari) dengan Nokia Lumia

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#PEPSIJammingSeru adalah program musik live stream yang pertama di Indonesia dengan menggunakan sosial media. Melalui kampanye digital ini, PEPSI Indonesia berupaya untuk memperkuat positioning brand PEPSI di industri musik Indonesia.

Seperti diketahui, PEPSI memang tidak jauh dari musik. Sudah lebih dari 60 tahun Pepsi mendekatkan diri dengan musik dan kultur anak muda. Sebutlah nama Michael Jackson, Madonna, Britney Spears, Kanye West, David Bowie, Papa Roach, dan beberapa penyanyi lainnya pernah bergabung menjadi bintang iklan Pepsi.

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Untuk melaksanakan project yang cukup ambisius ini, PEPSI Indonesia menunjuk Froyo Story sebagai digital agency yang nantinya bertanggung jawab mengelola semua kampanye digital mereka. Termasuk salah satunya adalah #PEPSIJammingSeru sebagai permulaan.

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Hal itu diamini oleh Arina Ephipania, vocalis Band Mocca yang jadi penampil pertama di program #PepsiJammingSeru ini.
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Dengan konten marketing yang semakin booming di Indonesia, tentu saja brand harus punya jurus andalan untuk meraih perhatian audience mereka di antara hiruk pikuk konten yang bersliweran di sosial media. Dan apakah Live Streaming akan menjadi lahan baru yang wajib digarap oleh para brand? Mari kita tunggu.

Baca juga: Live Streaming, Senjata Baru Brand Untuk Video Advertising.

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James Bond dan Heineken Bergabung di Teknologi Web Augmented Reality Dengan Logo Grab

heineken james bond spectre

Heineken, produsen minuman beralkohol mengeluarkan versi khusus untuk menyambut hadirnya film terbaru James Bond: Spectre. Ini adalah kolaborasi Heineken dengan francise film James Bond sejak tahun 1997. Total ada 7 film Bond yang berkolaborasi dengan Heineken yaitu Tomorrow Never Dies, The World is Not Enough, Die Another Day, Casino Royale, Quantum of Solace, Skyfall, dan yang terakhir adalah Spectre.

Menurut Sandy Koning, Marketing Director, Heineken Indonesia, James Bond dan Heineken memiliki banyak kualitas aspirational yang sama, salah satunya adalah ketertarikan dengan teknologi terkini. Agent MI6 ini memang selalu dikelilingi dengan gadget yang canggih dalam setiap film-filmnya. Oleh karena itu, Heineken memperkenalkan botol edisi spesial James Bond yang dapat digunakan untuk mengakses beberapa konten ekslusif Spectre melalui fitur unik Logo Grab.

botol-heineken-james-bond

Logo Grab sendiri adalah browser-based Augmented Reality yang tidak memerlukan aplikasi khusus buat diunduh sehingga bisa menjangkau target yang lebih banyak.

Tak tanggung-tanggung Heikenen dengan logo grab menawarkan akses eksklusif konten film ‘Spectre’ berupa wawancara dengan Daniel Craig serta cuplikan behind-the-scene ‘Spectre’ di 5 lokasi yaitu Mexico, Roma, London, Austria, dan Morocco.
Berikut tampilan Heineken logo grab dari mobile phone.
heineken_logo_grab_1
Untuk menikmati konten tersebut, konsumen hanya perlu membuka link http://bond.heineken.com dan scan logo Heineken pada botol edisi James Bond dengan menggunakan smartphone. Botol edisi khusus ini sudah tersedia di seluruh Indonesia.

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