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Asian Marketing Effectiveness 2013 Winners

ame 2013 awards

Para Pemenang Asian Marketing Effectiveness 2013 baru saja diumumkan di Pudong Shangri-La di Shanghai. Dipimpinn oleh Ajay Kaul, Direktur Eksekutif Global Brand Communications Pemasaran Lenowo Worldwide bersama 23 anggota juri lainnya memilih pemenang dari 139 entri terpilih. Total ada 55 pemenang yang terdiri dari 16 emas, 19 perak dan 20 perunggu.  Australia membawa pulang 15 piala disusul oleh China dengan 10 piala dan Selandia Baru serta Singapura yang masing-masing memperoleh 5 piala.
Agency of The Year diberikan kepada Clemenger BBDO Melbourne di tempat pertama, McCann Melbourne dan Leo Burnett Melbourne masing-masing ditempat kedua dan ketiga. Sementara itu BBDO membawa pulang piala Network Of The Year disusul oleh Ogilvy & Mather serta McCann. Sayangnya dari Indonesia sendiri belum ada yang masuk ke shortlist.
Berikut daftar pemenang Asian Marketing Effectiveness 2013:
[table id=3 /]

photos © Asian Marketing Effectiveness


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Kaskus Launched New Logo, Focusing on Marketplace and Content.


There’s no question that Kaskus is the first and the largest community in Indonesia which also popularise their website as buying and selling place for their member. Coinciding with Social Media Week 2015, Kaskus launched new logo and a new feature in KASKUS website.
The launch is in line with the spirit of KASKUS in providing convenience and comfort for the Kaskuser in finding interesting content and products needed. In case you didn’t know, Kaskuser is a term for Kaskus members.
KASKUS also introduces new features in the Forum Jual Beli which provides detailed product information and interesting visualization also structured; such as quick review, more products from sellers, as well as sold out and got it stamp that will facilitate Kaskuser purchase transaction.
To enrich their Forum, KASKUS added new features: the addition of Hot Thread archive in the content, link recommendation for the Kaskuser, also a search feature enhancements to facilitate Kaskuser in finding a variety of interesting content in KASKUS.
Andrew Darwis, Founder and Chief Community Officer KASKUS stated, “Kaskuser and current trends encourage KASKUS continue to evolve and keep in line to meet their needs. We are excited to innovate in order to provide comfort and convenience of Kaskuser in uses KASKUS as a platform for interesting information search and purchase transaction. Change the logo and the addition of this new feature is expected to provide new experiences and meet their needs. ”
Ronny Sugiadha, Chief Marketing Officer KASKUS added, “Kaskuser is the core of KASKUS existence, so we will focus on promoting the comfort and convenience. We hope to meet the information that Kaskuser needs and become a platform for those who want to start become entrepreneurs through trading forums online. ”
When we asked Carolina Ardelia, PR & Partnership Manager Kaskus about new logo, she said that their new logo created by the internal team of Kaskus.
There’s no more outline logo design as before. Kaskus logo now becomes bold but still maintain the orange and blue color.
Check their logo philosophy here:
Currently, KASKUS has more than 8 million registered members and more than 30,000 communities in which it is active in the Forum and FJB. There are 28.000 “Want To Sell“ thread and their registered seller approximately more than 1.000.000 user. Sure, it’s a huge market.

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Fimela Merger Dengan Kapanlagi Network

Fimela Merger dengan Kapanlagi Network

Fimela, salah satu online news portal untuk wanita akan melakukan merger dengan Kapanlagi Network. Langkah ini diambil sebagai salah satu strategy Fimela menjadi “The Biggest Online Network” di Asia Tenggara.

Kapanlagi sendiri sudah membawahi online portal khusus untuk perempuan: Vemale. Belum jelas apakan Vemale dan Fimela akan melebur ataukah keduanya akan tetap dipertahankan karena komunikasi mereka yang  berbeda. Selain itu Kapanlagi sendiri juga mempunyai beberapa online portal seperti:, Bola.Net dan
Dengan penggabungan ini, tentunya Kapanlagi Network akan menjadi salah satu online network terbesar di Indonesia.
Press release yang kami terima.

Pandangan Di balik Merger Kapanlagi Network dan Fimela Network
Dua jaringan media online gaya hidup dan hiburan paling berpengaruh di Indonesia, –KapanLagi dan Fimela Network–, secara resmi telah melakukan merger menjadi satu jaringan lebih besar, dengan menggunakan nama bendera grup, KapanLagi Network (KLN) 
Berdasarkan data Comscore, merupakan situs berita hiburan terbesar di Indonesia, dengan video entertainment yang paling banyak diakses di YouTube. Sementara Fimela Network, merupakan jaringan portal untuk perempuan dengan positioning terkuat di bidang fashion dan gaya hidup perempuan.
Steve Christian, selaku founder dan CEO KapanLagi Network (KLN) menyampaikan, “Kami percaya, hasil dari merger ini, KLN dapat menjadi media lokal independen yang bisa bersaing dengan Google & Facebook. Bukan dalam bentuk yang sama, namun melalui kekuatan multi platform digital content. Ini adalah soal inovasi teknologi yang terkolaborasi dengan hyper local content.”
Dengan merger ini, KapanLagi Network telah menjadi jaringan media online news terbesar di Indonesia, dalam hal jumlah pembaca, atau yang dikenal dengan istilah monthly unique visitors versi Comscore. Melalui semua portalnya, yang diakses dari web dan mobile, jangkauan totalnya jadi melampaui lebih dari 36 juta unique visitors tiap bulannya dan memiliki Youtube Views lebih dari 124 juta. 
Setelah merger ini, KLN kini menaungi lebih dari 400 karyawan, 10 portal media, dan 4 divisi produksi yang mencakup Branded Content, TV & Video Production, Digital Platform dan Activation. 
“Menjadi besar itu relatif perlu. Tetapi arahan kami setelah merger  adalah menjadi  the most integrated multiplatform lifestyle media. Konsumen kami jadi semakin memiliki pilihan dalam mengkonsumsi media dan konten. Multiplatform di sini dimaksudkan bahwa konten, tidak hanya dapat diakses melalui web, tapi juga bisa melalui mobile, social media, event, bahkan dalam rencana ke depan, lewat format program televisi,” demikian ditambahkan Ben Soebiakto, founder dan CEO Fimela Network, yang kini menduduki posisi sebagai Chief Marketing Officer (CMO) KapanLagi Network. 
Dian M. Muljadi, founder dan publishing director Fimela Network, yang dalam merger ini menduduki posisi Komisaris KLN, berkomentar, “Penggabungan ini merupakan wujud dari impian saya untuk dapat lebih memberi dan memperluas pengaruh dalam hal kemajuan daya pikir serta sudut pandang yang lebih cerdas bagi masyarakat kita. Kombinasi konten berkualitas dan distribusi massal adalah kuncinya. Tanpa kolaborasi yang lintas bidang semacam ini, maka idealisme kreatif hanya akan berjalan di tempat.”
Tentang KapanLagi mulai beroperasi sejak Februari 2003, didirikan oleh Steve Christian dan Eka Wiharto. Bermula dari perusahaan yang bergerak di content & tech platform  yang lalu melahirkan Entertainment Network terbesar di Indonesia : Dalam perkembangannya,,
Tentang Fimela mulai dirilis sejak Desember 2010, didirikan oleh Ben Soebiakto dan Dian M. Muljadi. Bermula dari, portal perempuan yang fokus pada bidang  lifestyle, fashion, dan entertainment, berkembang pesat dalam waktu 3 tahun menjadi Fimela Network, melahirkan website lifestyle lainnya, dan

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Youtube Ramadan Di Bulan Suci

Youtube Ramadan

Youtube Indonesia menyadari bahwa Ramadan adalah salah satu momen yang tidak bisa dilewatkan begitu saja. Tahun ini untuk pertama kalinya, Youtube meluncurkan saluran terbaru mereka: Youtube Ramadan Indonesia dengan tema Semangat Ramadanmu.
Saluran resmi ini menyajikan berbagai macam konten menarik dan unik selama bulan Ramadan di Indonesia, mulai dari Hiburan/Gaya Hidup, Musik, Kuliner, Religi.
Tak ketinggalan Youtube Ramadan mempersembahkan artis-artis ternama untuk menemani dan menghibur pecinta Youtube Indonesia antara lain NIDJI, NOAH, UNGU, D’BAGINDAS, GEISHA, KESNA. 
Tidak lupa pula saluran khusus untuk para ibu-ibu muda dan pecinta masakan dimana dapat ditemukan video-video inspirasi olahan sahur dan berbuka serta tips tetap bugar dan sehat selama menjalani puasa di bulan Ramadan.
Menariknya adalah, hampir semua brand yang di featured di saluran khusus ini merupakan produk dari Unilever.
youtube ramadan featured brand


Berikut video dari NOAH menyambut saluran khusus dari Youtube Indonesia ini:

Website: [button link=”” size=”small” target=”_blank”]YOUTUBE RAMADAN[/button]

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